Did Apple oversell Siri?

Believe it or not, a Brooklyn man filed a class-action lawsuit this week against tech giant Apple saying its ads oversold Siri, the talking “assistant,” on the iPhone 4S. This man contends Siri doesn’t follow directions and gives incorrect answers, while an Apple ad campaign depicts the opposite. It’s too soon to tell how the suit will unfold, but the scenario—and six others like it—serve as a cautionary tale for how to be clear with your customers.Image


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